Broken Social Scene conspirator Andrew Whiteman's third Apostle of Hustle full-length comes off less like the concept album it's purported to be, and more like a decidedly un-ironic submersion in those aspects of modern culture many artists try so hard to pretend don't exist. But then again, isn't that what all Apostle of Hustle CDs are about? An exploration of the self, and the definition of the self within and without certain contexts? This one's just more external, and its wildly eclectic nature mimics the assaultive, ADD'ed-out nature of media, of marketing, of simply leaving the house to a satisfying degree. Whiteman and Co. haven't left behind the Latin rhythms and instrumentation that inspired AoH's creation, but here it's more subtly and seamlessly incorporated into any number of other styles; the result is an idiosyncratic yet cohesive slice of wholly original indie-pop that speaks, in many accents, to the harried contemporary human experience. - Scott Harrell